Business Model Analysis of Smart City Logistics Solutions Using the Business Model Canvas: The Case of an On-Demand Warehousing E-Marketplace

The rapid rise of e-commerce and advances in the technological sector have enabled emergence modern business models on e-marketplaces. Digital on-demand e-marketplaces become increasingly popular, responding to trend sharing economy various sectors, but there is little guidance how develop respective order ensure long-term sustainability such companies. present paper based upon development operation an innovative warehousing e-marketplace Greece as a one stop-shop for services. purpose this identify necessary components developing successful model viable effective platform. identification value proposition proposed e-marketplace, infrastructure customer interface are described, analyzed adapted Greek Market. Furthermore, also describes cost structure revenue streams e-marketplace.